DP / Final Project : Visual Analysis


10.25.2021 - 11.28.2021 (Week 10 - Week 14)
Devina Angeline Wiratama / 0350824
Design Principles / Bachelor of Design in Creative Media
Final Project: Visual Analysis

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LECTURE

Week 10 / 10.25.2021 - Dr Jinchi
Visual Analysis
is a method of understanding design that focuses on the visual elements and principles (a description and explanation of visual structure for its own sake). The purpose was to recognise the choices that a designer made in creating the design, as well as to better understand how the formal properties of design communicate ideas, content, or meaning. Visual analysis is the critical part of visual literacy, a skill that helps people read and critically interpret images.

How does Visual Analysis work? Visual Analysis can include three phases.
  • Observation
  • Analysis 
  • Interpretation
1. Observation
Observation means closely looking at and identifying the visual elements of a design, trying to describe them carefully and accurately in your own words. Do not read beforehand about the design at all. The observation phase is about looking, thinking, and finding good language to communicate what you notice.


Fig. 1.1 / Observation, Week 10 (10.25.2021)

2. Analysis
Analysis requires us to think about our observations and try to make statements about the work based on the evidence of our observation. Analysis of the design with your knowledge, principles of design, or any other factors related to this artwork. Analyse how various elements work together to get the effect that the artist wanted to present, to achieve the principles of design that made the work look pleasant and visually balanced etc.


Fig. 1.2 / Analysis, Week 10 (10.25.2021)

3. Interpretation
In this final phase, your observation, description, and analysis of the work are fused with facts about the design work and the historical context that you find in trustworthy published sources. 


Fig. 1.3 / Interpretation, Week 10 (10.25.2021)


For the task
Part 1 - Visual Analysis
  • Select a design of your choice (poster/ billboard/ illustration/ etc)
  • Conduct a visual analysis of the design in about 500 words (refer to the steps shown above as guidelines)
Part 2 - Design 
  • Produce a work of design, in A4 or A3 size, inspired/ influenced by the design you have analysed, or as a reaction to it. Write a 150-200 word rationale for your design.

Fig. 1.4 - 1.5 / Things To Do and Timeline, Week 10 (10.25.2021)


INSTRUCTIONS


<iframe src="https://drive.google.com/file/d/1gnxmGcKqLPFjNqEvooUwyFBYEfO4NJJF/preview" width="640" height="480" allow="autoplay"></iframe>

I. Visual Analysis:
1. A 500-word visual analysis, describing and analysing the design principles of a selected design. 
2. A work of design of your own, inspired/influenced by the one you analysed, or as a reaction to it. 
3. A 200-word rationale explaining and defending the decisions made in your design.

Upload Final Project to your blog. The post must contain:
1. a recap of the Final Project brief
2. your design process:
• visual research
• idea exploration and description
• final outcome in PDF and short rationale 
• feedback by the lecturer 
• reflection on the project

If you have any photographs as final submission or idea exploration, make sure that they are clear, taken from various angles and properly cropped.

II. Final Blog:
Ensure all exercises and projects are uploaded and complete with the requirements. Compile all in one Final Compilation, along with a final reflection.

Final reflection guiding questions:
• What have I learnt in this module? 
• What did I enjoy the most? 
• What did I not enjoy the most?
• What have I learnt about myself through this module?
• What has changed and what has not in my learning journey?
• What could be improved in this module?


VISUAL ANALYSIS


Fig. 2.1 / "Sword" by KuriHuang (Dec 25, 2016), Week 11 (11.02.2021)
-Source: Deviantart-

Observation
“Sword” is a digital illustration by Kuri Huang. It is an Illustration that talks about King Arthur and Little Mermaids. The arrangement of the mermaids surrounding King Arthur makes the readers more focused on King Arthur. How the eye direction of the mermaids greatly affects the reader too. This work is dominated by an organic form that looks natural, irregular, and may seem flowing and unpredictable. This produces a sense of calmness or naturalness. The main colours are Breaker Bay (#529B91), Deco (#DBD193), Timber Green (#16322F), and Verdigris (#525F3A). The vibes are in a cool tone and the psychology of its colour are knowledge, sad/ gloomy, power, integrity, and seriousness. But also, there is an emphasis/ contrast which is the red colour that makes an interesting and pleasing look for the readers. There are triad colours (red, yellow, and blue) and monochromatic colours (on the mermaids).


Fig. 2.2 / Main Colour, Week 11 (11.02.2021)


Analysis
This design is asymmetrically balanced. The emphasis is on the main focus, King Arthur’s cloak. The contrasting red colour makes the eyes fall on it. 


Fig. 2.3 - 2.4 / Asymmetrical Balanced and Emphasis, Week 11 (11.02.2021)

This design also uses the rules of thirds, where the eyes around King Arthur face the main figure which adds to drawing attention to the centre of the main focus which makes the reader unconsciously look at King Arthur. The emphasis and the rule of thirds are interrelated and support each other.


Fig. 2.5 - 2.6 / Rules of Thirds and Eyes, Week 11 (11.02.2021)

The organic shapes. The organic form represents movement and flow. Looks very alive. You can see the tail of the mermaids, the hair of the mermaids, and also the texture of the mermaids themselves, namely water. Besides, there is repetition in design principles. There are many mermaids and golden fans that are almost the same and that makes it active and not monotonous. The repetition of the golden fan is found from up to the bottom of the design. There is unity in the overall composition. There are a group of mermaids and one human. 


Fig. 2.7 / Movement, Repetition, and Unity, Week 11 (11.02.2021)

Interpretation

Fig. 2.5 - 2.6 / King Arthur, Week 11 (11.02.2021)

“Sword” is a digital illustration inspired by King Arthur story, a legendary British leader who, according to medieval histories and romances, led the defence of Britain against Saxon invaders in the late 5th and early 6th centuries. In some parts of the King Arthur story, there is the Lady of the Lake. The Lady of the Lake is a name or a title used by several fairy-like enchantresses in the Matter of Britain, the body of medieval literature and mythology associated with the legend of King Arthur. They play pivotal roles in many stories, including providing Arthur with the sword Excalibur, eliminating Merlin, raising Lancelot after the death of his father, and helping to take the dying Arthur to Avalon. Different sorceresses known as the Lady of the Lake appear concurrently as separate characters in some versions of the legend since at least the Post-Vulgate Cycle and consequently the seminal Le Morte d'Arthur, with the latter describing them as a hierarchical group, while some texts also give this title to either Morgan or her sister.


Fig. 2.7 / Lady of The Lake, Week 11 (11.02.2021)

Lancelot's guardian
The Lady of the Lake began appearing by this title in the French chivalric romance prose by the early 13th century. As a fairy godmother-type foster mother of the hero Lancelot, she inherits the role of an unnamed aquatic fairy queen, her prototype from 12th-century poetry. While Ulrich's Lanzelet uses the changeling part of the fairy abduction lore in regards to Mabuz and Lancelot.

In the Lancelot-Grail (Vulgate) prose cycle, the Lady resides in an otherworldly enchanted realm, the entry to which is disguised as an illusion of a lake (the Post-Vulgate notes it as Merlin's work). There, she raises Lancelot from his infancy following the death of his father King Ban, teaching Lancelot arts and writing, infusing him with wisdom and courage, and overseeing his training to become an unsurpassed warrior. She also rears his orphaned cousins Lionel and Bors after having her sorcerous damsel Seraide rescue them from King Claudas. All this takes her only a few years in the human world. Afterwards, she sends off the adolescent Lancelot to King Arthur's court as the nameless White Knight, due to her own affinity with the colour white.

The Lady of the Lake finds Lancelot at Tintagel Castle to cure his madness caused by Morgan in a dream vision of Guinevere's infidelity to him. Through much of the Prose Lancelot Propre, the Lady keeps aiding Lancelot in various ways during his early adventures to become a famed knight and discover his true identity, usually acting through her maidens serving as her agents and messengers. She gives him her magical gifts, including a magic ring of protection against enchantments in a manner similar to his fairy protectress in Chrétien's version. Later she also works to actively encourage Lancelot and Guinevere's relationship and its consummation, and furthermore personally arrives to restore Lancelot to sanity during some of his recurring fits of madness.

Excalibur giver
The gift of the sword Excalibur is an illustration of George Melville Baker's Ballads of Bravery (1877). Another, unnamed Lady of the Lake appears in the Post-Vulgate tradition to bestow the magic sword Excalibur from Avalon to Arthur in a now-iconic scene. She is presented as a mysterious early benefactor of King Arthur, who is directed and led to her by Merlin, granting him Excalibur and its special scabbard after his original (unnamed) sword is damaged in the fight against King Pellinore. This takes place during the time when Merlin is still at Arthur's side and prior to the introduction of Viviane in the same story.


Fig. 2.8 / The Lady of the Lake, Week 11(11.02.2021)

And there are many more where the Lady of Lake helps King Arthur. If we look into the design again, the lady of the lake is depicted with a mermaid who always helps and guides King Arthur. There is 5 mermaids = 5 big scene that the ladies of the lake help King Arthur.

References:
https://en.wikipedia.org/wiki/King_Arthur
https://color.adobe.com/create/color-wheel
https://www.canva.com/colors/color-palette-generator/
https://www.deviantart.com/kurihuang/art/sword-653179342
https://en.wikipedia.org/wiki/Lady_of_the_Lake 


IDEA EXPLORATION, PROGRESS, AND FINAL OUTCOME

Reference
References#1
Hansel and Gretel (Source: Youtube and Wikipedia)



Fig. 3.1 - 3.3 / Hansel and Gretel, Week 11 (11.02.2021)

Custome and elements of sweets


Fig. 3.4 - 3.5 / Sweets and German's traditional clothes, Week 11 (11.02.2021)

References#2
Inside Out

Fig. 3.6 - 3.8 / Inside Out, Week 12 (11.09.2021)

Background and Pose references


Fig. 3.9 - 3.10 / Riley's position and place, Week 12 (11.09.2021)

Sketches
Sketches#1 - Hansel and Gretel


Fig. 4.1 - 4.4 / Sketches#1, Week 12 (11.09.2021)

Sketches#2 - Inside Out



Fig. 4.5 - 4.9 / Support Characters, Week 12 (11.09.2021)


Fig. 4.10 - 4.11 / Sketch#2, Week 12 (11.09.2021)

    Next, I decided to make a 3D art style using Procreate. At first, I wanted to make Riley's picture with my own drawing style, but I was worried that it would be like recreating not just taking the concept. So I replaced Riley with my own character. I've never drawn before using a style like this. This style has almost no line art, using only colour mixing. So it looks like 3D even though it's not 3D. Later, I will also put all these characters in the 3D application as well.

Place
I drew the place first. Here are the pieces of the background that I drew. Later these pieces are compiled into one picture in a 3D application,


Fig. 4.12 - 4.13 / Sky and Clouds#1, Week 13 (11.16.2021)


Fig. 4.14 - 4.15 / Clouds#2 and Clouds#3, Week 13 (11.16.2021)


Fig. 4.16 - 4.17 / Mountain#1 and Mountain#2, Week 13 (11.16.2021) 


Fig. 4.18 - 4.19 / Mountain#3 and Window on the back, Week 13 (11.16.2021)

Fig. 4.20 - 4.21 / Pilar#1 and Pilar#2, Week 13 (11.16.2021)


Fig. 4.22 - 4.23 / Tiles and Ornaments, Week 13 (11.16.2021)

Background Result in a 2D.


Fig. 4.24 / Background Result, Week 13 (11.16.2021)

Main Character
    After I tried some demo for the 3D, I started to draw the characters. However, it's my first time drawing in this style, I'm still not very good at drawing eyes without line art. Therefore, this time there will be a special line art for my face. Here is the progress.

Fig. 4.25 - 4.27 / Main Character, Week 13 (11.16.2021)

Main character result. I like the result.


Fig. 4.28 / Main Character, Week 13 (11.16.2021)

Support Characters
After drawing the main character as the centre or axis, I'll just draw the support characters. Here's the video in 30 seconds only.


Vid. 4.1 / Progress Characters, Week 14 (11.23.2021)






Fig. 4.29 - 4.33 / Joy - Disgust - Anger - Fear - Sadness, Week 14 (11.23.2021)

Here is the progress.


Fig. 4.44 / Progress, Week 14 (11.23.2021)

Here is the result in the still image.


Fig. 4.45 / Result Still Image, Week 14 (11.23.2021)

3D
I tried to make some 3D projects using Mental canvas. This is my first time using it. First, I tried to insert part by part of the place to familiarise myself more in the app. Here is the progress.


Fig. 5.1 - 5.2 / Progress, Week 13 (11.16.2021)

Second, I tried to run it as a video/ demo.


Vid. 5.1 / Familiarize, Week 13 (11.16.2021)

Next, I tried to input the characters so I can consult with Mr Charles. Here is the progress.



Fig. 5.3 - 5.5 / Progress before consult, Week 13 (11.16.2021)

I tried to make the demo through my camera's handphone. Thus, Mr Charles could see roughly what the big picture was like. I didn't have time to finish all the characters because it was too long and difficult


Vid. 5.2 / Demo, Week 13 (11.16.2021)

After Mr Charles confirmed my work, I started to continue to create other support characters and put them in the application. Here is the progress.




Fig. 5.6 - 5.11 / Progress, Week 14 (11.23.2021)

After that, I insert the song on Adobe Premiere Pro.
Bundle of Joy - Inside Out.


Fig. 5.12 - 5.13 / Add song and export, Week 14 (11.23.2021)

Since the video file is big, I upload it on Youtube. Here it is.
Final Project - Visual Analysis / Design principle

Final Outcome
Still Image


Fig. 6.1 / Final Outcome, Week 14 (11.23.2021)

3D in a Video
Final Project - Visual Analysis / Design principle


Vid. 6.1 / Final Outcome, Week 14 (11.23.2021)


<iframe src="https://drive.google.com/file/d/1RYZjQc2_WTVXQD6s_5YlLmrDjFeGWNqe/preview" width="640" height="480" allow="autoplay"></iframe>

    I made this work because it has the same concept as "Sword" by KuriHuang, namely, there are 5 mermaids/ladies of the lake who always support the main character, King Arthur. Meanwhile, in my work, I was inspired by the cartoon Inside Out. Where there are 5 emotions that always support the main character, Riley, for Riley's happiness. Here I replaced some of the visuals rather than the emotions as spirits/souls. I also replaced Riley's character with myself. 
    I feel I am the same as Riley, how before doing anything, there will be a debate in my mind between the emotions. For example in this work, when I have a lot of work that I'm looking at on a laptop, you can see I'm a little shocked by my expression. Anger's character looks very angry to see these tasks. The character of fear feels pessimistic and afraid that the tasks will not be completed. The sad character feels very sad because the fun time will be lost. The disgusted character felt it was too old-fashioned. Joy's character is trying but optimistic and calms them all down. All these emotions really help me in expressing myself. I can't always be happy, I can't always be optimistic, I also need anger, sadness, fear and disgust.
    For the design principle, you can see there is a movement, asymmetrical balance, harmony, unity, etc.


FEEDBACK

Week 12 (11.09.2021)
Fix their expressions to better show their character or emotions

Week 14 (11.23.2021)
Great! Looks promising. Do finish it!


REFLECTION

    In this assignment, I learned how to appreciate and also observe the design principle and perform a visual analysis of the concepts created by the artist. I really enjoyed this assignment even though it required more effort than other tasks. In this assignment, I have learned two new things, namely 3D art style and also 3D application. I am grateful that I was able to make a work like this with the help of Mr Charles's feedback. Mr Charles not only gave feedback but also gave an example to all of us so that we can get an idea of how we do it. All the explanations are very clear, easy to understand, and also very helpful and informative. I am grateful that I can close the design principle with this final project.

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