09.07.2021 - 09.14.2021 (Week 3 - Week 4)
Devina Angeline Wiratama /
0350824
Design Principles / Bachelor of Design in Creative Media
Task
1: Exercise 2
Jump Link
LECTURES
Teaching from lecturers are as
follows.
- WEEK 3&4 - 09.07.2021
This week we were briefed about the next
exercise. Dr Jinchi explained Balance, Emphasis, Repetition, and
Movement in the 2 and 3 videos.
BALANCE AND EMPHASIS
I. Balance
Balance refers to the distribution of visual weight in a work
of design. It is the visual equilibrium of the elements that
cause the total image to appear balanced. Balanced can be
symmetrical or symmetrical.
1. Symmetrical Balance
Has equal “weight” on equal sides of a centrally placed
fulcrum.The equal arrangement of elements on either side of the
central axis (horizontal or vertical) resulting in bilateral
balance. Arranging elements equally around a central point
results in radial balance. Approximate symmetry is when
equivalent but not identical forms are arranged around the
fulcrum line.
Fig. 1.1 / Symmetrical Balance, Week 3 (09.07.2021)
a. Radial Balance
It is a form of symmetrical balance where elements within an
image radian outworks from central points.
Fig. 1.2 / Radial Balance, Week 3 (09.07.2021)
b. Approximate symmetry
The subjects are not exactly the same. They do create a kind of
balance that is not exactly symmetrical.
Fig. 1.3 / Approximate Symmetry, Week 3 (09.07.2021)
2. Asymmetrical Balance
Unequal visual weight on each side of the composition.
One side of the composition might contain a dominant element,
which could be balanced by a couple or more-lesser focal points
on the other side. More dynamic and interesting. It evokes
feelings of modernism, movement, energy, and vitality.
Asymmetrical balance offers more visual variety, although it can
be more difficult to achieve because the relationship between
elements is more complex.
Fig. 1.4 / Asymmetrical Balance, Week 3 (09.07.2021)
3. The Golden Ratio
Also known as phi, the golden ratio (other names: Golden
mean, Golden section) is a mathematical concept ad a number that
goes on indefinitely. The ratio itself comes from the Fibonacci
sequence, a naturally occurring sequence of numbers that can be
found everywhere, from the number of leaves, on a tree, to the
shape of a seashell. The golden ratio has been used for
centuries. Guide to create visual balance in architecture and
paintings. The golden ratio can be used to bring harmony,
balance, and structure to one’s work. It can also increase the
appeal of design work.
Fig. 1.5 / Golden Ratio, Week 3 (09.07.2021)
4. Rule of Thirds
It is a composition guideline to create more dynamism to a work
of design/ photography/ film/ painting. An image is divided
evenly into thirds, both horizontally and vertically, and the
subject of the image is placed t the intersection of those
dividing lines, or along with one of the lines
itself.
Fig. 1.6 / Rule of Thirds, Week 3 (09.07.2021)
II. Emphasis and Dominance
Emphasis is. Used to create dominance and focus in design work.
Various elements can be used to create emphasis, such as colour,
shapes, or value, to achieve dominance.
Fig. 1.7 / Emphasis; Fig. / Dominant, Week 3 (09.07.2021)
REPETITION AND MOVEMENT
I. Repetition - Pattern & Rhythm
Repetition could make a work of design seem active. The
repetition of elements of design creates rhythm and pattern within
the work. Variety (is about a change or slight difference in
elements and objects in the composition, to avoid a boring
composition) is essential to keep rhythms exciting and active and
to avoid monotony. Pattern increases visual excitement by
enriching surface interest.
Fig. 1.8 / Repetition, Week 3 (09.07.2021)
II. Movement
The way a design leads the eye in, around, and through a
composition - the path the eye follows. Motion or movement in a
visual image occurs when objects seem to be moving in a visual
image. Movement in a visual image comes from the kinds of shapes,
forms, lines, and curves that are used.
Fig. 1.9 / Movement1; Fig. / Movement2, Week 3 (09.07.2021)
1. Hierarchy
Is the choreography of content in composition to communicate
information and convey meaning. Visual hierarchy directs viewers
to the most important information first and identifies navigation
through secondary intent.
Fig. 1.10 / Hierarchy1; Fig. / Hierarchy2, Week 3
(09.07.2021)
2. Alignment
Is the placement of elements in a way that edges line up along
common rows or columns, or their bodies along a common centre.
Alignment creates a sense of unity and cohesion, which no tributes
to the design’s overall aesthetic and perceived stability.
Alignment can also be a powerful means of leading a person through
a design.
Fig. 1.11 / Alignment, Week 3 (09.07.2021)
-
WEEK 4 - 09.14.2021
The deadline for exercises 1 and 2.
This week we were briefed about the next
exercise. Dr Jinchi explained Balance, Emphasis, Repetition, and
Movement in the 2 and 3 videos.
BALANCE AND EMPHASIS
I. Balance
Balance refers to the distribution of visual weight in a work
of design. It is the visual equilibrium of the elements that
cause the total image to appear balanced. Balanced can be
symmetrical or symmetrical.
1. Symmetrical Balance
Has equal “weight” on equal sides of a centrally placed
fulcrum.The equal arrangement of elements on either side of the
central axis (horizontal or vertical) resulting in bilateral
balance. Arranging elements equally around a central point
results in radial balance. Approximate symmetry is when
equivalent but not identical forms are arranged around the
fulcrum line.
Fig. 1.1 / Symmetrical Balance, Week 3 (09.07.2021)
a. Radial Balance
It is a form of symmetrical balance where elements within an
image radian outworks from central points.
Fig. 1.2 / Radial Balance, Week 3 (09.07.2021)
b. Approximate symmetry
The subjects are not exactly the same. They do create a kind of
balance that is not exactly symmetrical.
Fig. 1.3 / Approximate Symmetry, Week 3 (09.07.2021)
2. Asymmetrical Balance
Unequal visual weight on each side of the composition.
One side of the composition might contain a dominant element,
which could be balanced by a couple or more-lesser focal points
on the other side. More dynamic and interesting. It evokes
feelings of modernism, movement, energy, and vitality.
Asymmetrical balance offers more visual variety, although it can
be more difficult to achieve because the relationship between
elements is more complex.
Fig. 1.4 / Asymmetrical Balance, Week 3 (09.07.2021)
3. The Golden Ratio
Also known as phi, the golden ratio (other names: Golden
mean, Golden section) is a mathematical concept ad a number that
goes on indefinitely. The ratio itself comes from the Fibonacci
sequence, a naturally occurring sequence of numbers that can be
found everywhere, from the number of leaves, on a tree, to the
shape of a seashell. The golden ratio has been used for
centuries. Guide to create visual balance in architecture and
paintings. The golden ratio can be used to bring harmony,
balance, and structure to one’s work. It can also increase the
appeal of design work.
Fig. 1.5 / Golden Ratio, Week 3 (09.07.2021)
4. Rule of Thirds
It is a composition guideline to create more dynamism to a work
of design/ photography/ film/ painting. An image is divided
evenly into thirds, both horizontally and vertically, and the
subject of the image is placed t the intersection of those
dividing lines, or along with one of the lines
itself.
Fig. 1.6 / Rule of Thirds, Week 3 (09.07.2021)
II. Emphasis and Dominance
Emphasis is. Used to create dominance and focus in design work.
Various elements can be used to create emphasis, such as colour,
shapes, or value, to achieve dominance.
Fig. 1.7 / Emphasis; Fig. / Dominant, Week 3 (09.07.2021)
REPETITION AND MOVEMENT
I. Repetition - Pattern & Rhythm
Repetition could make a work of design seem active. The
repetition of elements of design creates rhythm and pattern within
the work. Variety (is about a change or slight difference in
elements and objects in the composition, to avoid a boring
composition) is essential to keep rhythms exciting and active and
to avoid monotony. Pattern increases visual excitement by
enriching surface interest.
Fig. 1.8 / Repetition, Week 3 (09.07.2021)
II. Movement
The way a design leads the eye in, around, and through a
composition - the path the eye follows. Motion or movement in a
visual image occurs when objects seem to be moving in a visual
image. Movement in a visual image comes from the kinds of shapes,
forms, lines, and curves that are used.
Fig. 1.9 / Movement1; Fig. / Movement2, Week 3 (09.07.2021)
1. Hierarchy
Is the choreography of content in composition to communicate
information and convey meaning. Visual hierarchy directs viewers
to the most important information first and identifies navigation
through secondary intent.
Fig. 1.10 / Hierarchy1; Fig. / Hierarchy2, Week 3
(09.07.2021)
2. Alignment
Is the placement of elements in a way that edges line up along
common rows or columns, or their bodies along a common centre.
Alignment creates a sense of unity and cohesion, which no tributes
to the design’s overall aesthetic and perceived stability.
Alignment can also be a powerful means of leading a person through
a design.
Fig. 1.11 / Alignment, Week 3 (09.07.2021)
- WEEK 4 - 09.14.2021
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1gnxmGcKqLPFjNqEvooUwyFBYEfO4NJJF/preview"
width="640" height="480" allow="autoplay"></iframe>
<iframe
src="https://drive.google.com/file/d/1gnxmGcKqLPFjNqEvooUwyFBYEfO4NJJF/preview"
width="640" height="480" allow="autoplay"></iframe>
Instructions for exercises are as
follows.
Task 1: Exercise 2 - Emphasis/ Balance/ Repetition/ Movement
A. Here are the instructions for exercise 2
-
Choose 2 principles from Emphasis/ Balance/ Repetition/ Movement.
Produce 1 design for each chosen principle.
- Only send e-blog link beginning on week 1
-
Must contain a recap of the selected design principles
B. Make sure the design process has:
- Visual research
- Idea exploration and description
- The final outcome in PDF and short rationale
- Feedback by lecturer
- Reflection on the particular exercise
VISUAL RESEARCH
Visual researches are as follows (source: Visual Research).
1. Emphasis
Every design needs an accent—a
point of interest. Emphasis is the quality that draws your
attention to a certain part of a design first.
There are several ways to create emphasis:
• Use a contrasting colour.
• Use a different or unusual line.
• Make a shape very large or very small.
• Use a different shape.
• Use plain background space
Fig. 2.1 / Visual Research Emphasis, Week 4 (09.14.2021)
2. Balance
Balance gives a feeling of
stability. There are three types of balance.
a. Symmetrical, or formal balance,
is the simplest
kind. An item that is symmetrically balanced is the same
on both sides. Our bodies are an example of formal balance. If you
draw an imaginary line from your head to your toes dividing your body in half, you will be pretty much the
same on both sides.
Fig. 2.2 / Visual Research Symmetrical, Week 4
(09.14.2021)
b. Radial Balance
have a centre point. A
tire, pizza, and a daisy flower are all examples of designs with a radial balance. When you look through a
kaleidoscope, everything you see has a radial balance.
Fig. 2.3 / Visual Research Radial, Week 4 (09.14.2021)
c. Asymmetrical Balance
creates a feeling of equal weight on both sides, even though the
sides do not look the same. Asymmetrical designs also are called informal designs
because they suggest movement and spontaneity.
Asymmetrical balance is the hardest type of balance to achieve
and often takes experimenting or moving elements around until balance is achieved.
Fig. 2.4 / Visual Research Asymmetrical, Week 4
(09.14.2021)
3. Repetition
Repetition works with patterns to
make a work of art seem active. The repetition of elements of
design creates unity within the work.
Fig. 2.5 / Visual Research Repetition, Week 4
(09.14.2021)
1. Emphasis
Fig. 2.1 / Visual Research Emphasis, Week 4 (09.14.2021)
2. Balance
Balance gives a feeling of stability. There are three types of balance.
c. Asymmetrical Balance
3. Repetition
Every design needs an accent—a
point of interest. Emphasis is the quality that draws your
attention to a certain part of a design first.
There are several ways to create emphasis:
• Use a contrasting colour.
• Use a different or unusual line.
• Make a shape very large or very small.
• Use a different shape.
• Use plain background space
Fig. 2.1 / Visual Research Emphasis, Week 4 (09.14.2021)
Balance gives a feeling of stability. There are three types of balance.
a. Symmetrical, or formal balance,
is the simplest kind. An item that is symmetrically balanced is the same on both sides. Our bodies are an example of formal balance. If you draw an imaginary line from your head to your toes dividing your body in half, you will be pretty much the same on both sides.
b. Radial Balance
have a centre point. A tire, pizza, and a daisy flower are all examples of designs with a radial balance. When you look through a kaleidoscope, everything you see has a radial balance.
is the simplest kind. An item that is symmetrically balanced is the same on both sides. Our bodies are an example of formal balance. If you draw an imaginary line from your head to your toes dividing your body in half, you will be pretty much the same on both sides.
Fig. 2.2 / Visual Research Symmetrical, Week 4
(09.14.2021)
b. Radial Balance
have a centre point. A tire, pizza, and a daisy flower are all examples of designs with a radial balance. When you look through a kaleidoscope, everything you see has a radial balance.
Fig. 2.3 / Visual Research Radial, Week 4 (09.14.2021)
c. Asymmetrical Balance
creates a feeling of equal weight on both sides, even though the
sides do not look the same. Asymmetrical designs also are called informal designs
because they suggest movement and spontaneity.
Asymmetrical balance is the hardest type of balance to achieve
and often takes experimenting or moving elements around until balance is achieved.
Fig. 2.4 / Visual Research Asymmetrical, Week 4
(09.14.2021)
3. Repetition
Repetition works with patterns to
make a work of art seem active. The repetition of elements of
design creates unity within the work.
Fig. 2.5 / Visual Research Repetition, Week 4
(09.14.2021)
IDEA EXPLORATION, PROGRESS, & FINAL OUTCOME
Ideas exploration, progress, and final outcome are as follows.
-
Exercise 2 - Balance and Movement
Balance (Approximate Balance)
Ideas Exploration
Fig. 3.1 / Balance Reference, Week 3 (09.07.2021)
This is my balance reference. As you can see, there are
forests, mountains or caves, and a boat. When I saw this, I
wanted to re-create with an approximate balance method.
Progress & Outcome
This is my progress, in 30 seconds video. I drew it on
procreate.
Vid. 3.1 / Approximate Balance, Week 3 (09.07.2021)
It's quite similar to the reference. There are forests on the
left side, caves or mountains on the right side, and also a boat
in the middle down. The subjects are not exactly similar but
balanced, that's why I called it Approximate Balance.
This is my
first result in a PDF file.
<iframe
src="https://drive.google.com/file/d/1clccgDw6Aysna9ptzVWZxa8C0cjPHIk4/preview"
width="640" height="480" allow="autoplay"></iframe>
At the end of the project, I found that my task about approximate balance is too similar to the reference that I take, I'm afraid I'll be plagiarizing. I decided to make another one.
ReferencesHere are my references.
Fig. 3.2 - 3.4 / References#2, Week 14 (11.23.2021)
ProgressThis task is inspired by Frozen, Elsa and Anna. I wanted to make an approximate balance, balance but not that symmetry. Here is the progress.
Vid. 3.1 / Progress, Week 14 (11.23.2021)
Result
Fig. 3.5 / Final Result, Week 14 (11.23.2021)
Movement
Ideas Exploration
Fig. 4.1 / Movement Reference, Week 3 (09.07.2021)
I found this on Pinterest. This is a ballerina with her ribbon
dancing. I decided to make it with a different posture.
Progress & Outcome
This is my progress, in 30 seconds video. I drew it on
procreate.
Vid. 4.1 / Movement, Week 3 (09.07.2021)
Fig. 4.2 / Result, Week 3 (09.07.2021)
The photo doesn't move but we can imagine it moving (the ribbon
and girl's hair). It's like the girl's dancing in there. Here's
my final outcome in a PDF file.
<iframe
src="https://drive.google.com/file/d/1LDjguonT5Y8Le5-OBWlc3qv-JTb7-Qvg/preview"
width="640" height="480"
allow="autoplay"></iframe>
Finale in PDF
<iframe
src="https://drive.google.com/file/d/1gv0Cz_T0DJWecRoJDx5gPVjcKGYhvltG/preview"
width="640" height="480"
allow="autoplay"></iframe>
Ideas Exploration
Fig. 3.1 / Balance Reference, Week 3 (09.07.2021)
This is my balance reference. As you can see, there are
forests, mountains or caves, and a boat. When I saw this, I
wanted to re-create with an approximate balance method.
Progress & Outcome
This is my progress, in 30 seconds video. I drew it on procreate.
Vid. 3.1 / Approximate Balance, Week 3 (09.07.2021)
It's quite similar to the reference. There are forests on the
left side, caves or mountains on the right side, and also a boat
in the middle down. The subjects are not exactly similar but
balanced, that's why I called it Approximate Balance.
This is my
first result in a PDF file.
<iframe
src="https://drive.google.com/file/d/1clccgDw6Aysna9ptzVWZxa8C0cjPHIk4/preview"
width="640" height="480" allow="autoplay"></iframe>
At the end of the project, I found that my task about approximate balance is too similar to the reference that I take, I'm afraid I'll be plagiarizing. I decided to make another one.
References
Here are my references.
Fig. 3.2 - 3.4 / References#2, Week 14 (11.23.2021)
Fig. 3.5 / Final Result, Week 14 (11.23.2021)
MovementFig. 3.2 - 3.4 / References#2, Week 14 (11.23.2021)
Progress
This task is inspired by Frozen, Elsa and Anna. I wanted to make an approximate balance, balance but not that symmetry. Here is the progress.
Vid. 3.1 / Progress, Week 14 (11.23.2021)
Result
Vid. 3.1 / Progress, Week 14 (11.23.2021)
Result
Fig. 3.5 / Final Result, Week 14 (11.23.2021)
Ideas Exploration
Fig. 4.1 / Movement Reference, Week 3 (09.07.2021)
I found this on Pinterest. This is a ballerina with her ribbon
dancing. I decided to make it with a different posture.
This is my progress, in 30 seconds video. I drew it on
procreate.
Vid. 4.1 / Movement, Week 3 (09.07.2021)
Fig. 4.2 / Result, Week 3 (09.07.2021)
The photo doesn't move but we can imagine it moving (the ribbon
and girl's hair). It's like the girl's dancing in there. Here's
my final outcome in a PDF file.
<iframe
src="https://drive.google.com/file/d/1LDjguonT5Y8Le5-OBWlc3qv-JTb7-Qvg/preview"
width="640" height="480"
allow="autoplay"></iframe>
<iframe src="https://drive.google.com/file/d/1gv0Cz_T0DJWecRoJDx5gPVjcKGYhvltG/preview" width="640" height="480" allow="autoplay"></iframe>
Finale in PDF
<iframe src="https://drive.google.com/file/d/1gv0Cz_T0DJWecRoJDx5gPVjcKGYhvltG/preview" width="640" height="480" allow="autoplay"></iframe>
<iframe src="https://drive.google.com/file/d/1vaySEY9DtUEzLHGtWo_mL3L51ElfiUbi/preview" width="640" height="480" allow="autoplay"></iframe>
<iframe src="https://drive.google.com/file/d/1vaySEY9DtUEzLHGtWo_mL3L51ElfiUbi/preview" width="640" height="480" allow="autoplay"></iframe>
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